Italy represents the EU's third-largest ecommerce market by revenue, and it is home to one of the EU's more aggressive product safety enforcement traditions. Since GPSR came into force in December 2024, the Ministero delle Imprese e del Made in Italy (MIMIT) — Italy's ministry responsible for market surveillance — and the Guardia di Finanza (financial police, who handle customs and commercial fraud) have been conducting coordinated sweeps of online product listings targeting Italian consumers.
Italian GPSR enforcement structure
Italy's GPSR enforcement involves multiple authorities:
- MIMIT — coordinates national market surveillance and handles product safety for most categories
- Guardia di Finanza — inspects commercial activity, including online seller compliance at customs and via online monitoring
- Agenzia delle Dogane (Customs Agency) — intercepts non-compliant imports at borders, particularly from non-EU manufacturers
- Ministero della Salute — specific enforcement for food contact materials, cosmetics, and health-related products
- AGCM (Antitrust authority) — handles consumer protection aspects including misleading omissions of mandatory product information
Priority product categories for Italian enforcement
Italian authorities have indicated specific 2025 enforcement priorities:
- Electrical and electronic products (particularly imported from non-EU manufacturers without CE marking documentation)
- Children's toys (age warnings, safety marking, and small-parts documentation)
- Textile and clothing products (fiber composition labeling under EU Textile Regulation + GPSR)
- Personal care devices (electric shavers, hair styling devices, massage tools)
- Sports and leisure equipment (helmets, protective gear, exercise equipment)
Italian GPSR fines and penalties
Italy has implemented GPSR penalties through the Codice del Consumo (Consumer Code) and specific product safety legislation. Administrative fines for GPSR violations range from €5,000 to €25,000 for first offences. Serious violations — particularly those involving products that pose actual safety risks — can result in:
- Mandatory product withdrawal from the Italian market
- Forced recall with consumer notification
- Criminal prosecution under consumer fraud provisions for deliberate violations
The Amazon.it compliance requirement
Amazon Italy has been actively communicating GPSR compliance requirements to its seller base. Sellers who fail to update product listings with mandatory GPSR information (manufacturer details, product identifier, EU RP for non-EU goods) are receiving Amazon compliance notices. Non-compliant listings are being suppressed from the Buy Box — effectively removing them from consideration in most purchase decisions.
What Italian-market sellers must do
If you sell physical products to Italian consumers, through your own store or via Amazon.it, eBay Italy, or Zalando Italy, you must:
- Display manufacturer information in Italian or Italian-accessible format: Italian consumers must be able to understand who manufactured the product. For non-Italian manufacturer names, the address and contact details must still be present — legal entity names can remain in their original language.
- Include Italian-language safety warnings where required by the product category
- Identify an EU Responsible Person for non-EU manufactured goods
- Display a product identifier (SKU, batch number, or model reference) on the product page
- Maintain an Italian-language returns policy that references the 14-day withdrawal right under the Consumer Rights Directive
Audit your Italian-market compliance
EuroGPSR's scanner checks all GPSR signals that Italian enforcement authorities target. Scan your store for free — results in under 2 minutes with platform-specific remediation steps for Shopify, WooCommerce, PrestaShop, and other major platforms.