GPSR & EAA Compliance — Frequently Asked Questions

GPSR (General Product Safety Regulation, EU 2023/988) replaced the older GPSD and came into full force on December 13, 2024. It applies to all businesses selling physical products to EU consumers — including non-EU businesses selling online.

Yes. If you sell physical products to EU consumers from the US, UK, China, or any other country, GPSR applies. You must also identify an EU Responsible Person (an EU-established entity) on your product pages.

GPSR applies to products that will eventually reach consumers, even if the immediate sale is B2B. Wholesalers and distributors have GPSR obligations. Pure industrial products sold exclusively through professional channels may be exempt — but only if a consumer cannot realistically purchase from your store.

Yes. GPSR applies to handmade products sold commercially to EU consumers. Even a sole trader or artisan must ensure products are safe, maintain basic documentation, and display their name and contact details on product listings.

GPSR itself doesn't universally require third-party certification — the obligation is to ensure products are safe and documented. However, specific categories like toys and electrical goods require CE marking and conformity assessment under product-specific EU legislation.

GPSR requires: (1) manufacturer legal name, (2) manufacturer postal address, (3) manufacturer electronic contact, (4) product identifier (SKU, batch number, or model number), and (5) mandatory safety warnings. For non-EU manufacturers, an EU Responsible Person's name and address must also be displayed.

An EU Responsible Person is an EU-established entity that takes legal responsibility for GPSR compliance on behalf of non-EU manufacturers. They must hold a written mandate from the manufacturer, maintain technical documentation, and be identified on product pages. They can be your EU importer, an EU subsidiary, or a third-party RP service provider.

GPSR governs the physical safety of products sold to EU consumers. GDPR governs personal data collection and processing. They are separate regulations with separate compliance requirements — though cookie consent (required under GDPR's ePrivacy provisions) is also a signal EuroGPSR checks.

The European Accessibility Act (EAA) requires ecommerce websites serving EU customers to meet WCAG 2.1 AA accessibility standards. It became enforceable for ecommerce services on June 28, 2025.

Key requirements include: alt text for product images, keyboard navigation for all elements, visible focus indicators, colour contrast ratio 4.5:1 for normal text, associated labels for form fields, accessible button and link names, language declaration on the HTML element, and a skip navigation link.

National market surveillance authorities are enforcing EAA from June 2025. Non-compliant stores can face fines, orders to cease digital services in the EU, and reputational damage from public enforcement records. There is no grace period for ecommerce.

Fines are set by each EU member state. Germany: up to €100,000 per violation. France: up to €30,000 plus possible store closure. Netherlands: up to €900,000 for serious violations. Italy: up to €25,000. Enforcement began with formal warnings in Q1 2025.

EuroGPSR scans your store's HTML across up to 4 pages and checks 22 compliance signals: 12 EAA/WCAG 2.1 accessibility checks and 10 GPSR signals. It detects your CMS (Shopify, WooCommerce, PrestaShop, etc.) and provides platform-specific fix instructions. Results in under 2 minutes. Basic scan is free — no account required.

No. EuroGPSR is an automated scanning tool, not a legal service. A passing score does not guarantee legal compliance. The scan identifies technical signals associated with GPSR and EAA requirements. For legal advice, consult a qualified EU lawyer or compliance consultant.

EuroGPSR automatically detects Shopify, WooCommerce, PrestaShop, Magento, Wix, Squarespace, BigCommerce, and OpenCart. Fix recommendations are tailored to each platform's settings and plugin ecosystem. Custom-built stores are also fully supported.