GPSR & EAA Compliance for BigCommerce Stores
BigCommerce gives you the building blocks to meet EU GPSR and EAA requirements — custom fields, legal pages, and an app marketplace. This guide covers every step with exact admin paths.
Overview
What BigCommerce merchants need to know
BigCommerce is a platform — EU compliance is your responsibility as the merchant. BigCommerce provides the tools (custom fields, web pages, app marketplace), but it's up to you to configure them correctly and populate them with accurate information.
The two key regulations are GPSR (in force December 2024) and EAA (deadline June 2025). Both require changes to your product pages, legal pages, and store configuration.
BigCommerce does not automatically configure GPSR compliance. Custom fields for manufacturer information and product identifiers must be added and displayed manually, either via theme customisation or by editing Stencil templates.
Step by step
6 steps to EU compliance on BigCommerce
01
Add manufacturer info via custom product fields
Products → [Product] → Custom Fields
GPSR requires manufacturer name, address, and contact details on product pages. In BigCommerce, use Custom Fields (under each product) to store and display this data. Add fields: Manufacturer Name, Manufacturer Address, Manufacturer Contact.
How to do it: Go to Products → View and click a product. Under the "Custom Fields" tab, add key-value pairs. Then update your theme template (usually product.html in Stencil) to display these fields in the product description area.
02
Add product identifiers (SKU / model numbers)
Products → [Product] → SKU field
GPSR traceability requires a product identifier on each listing. BigCommerce has a built-in SKU field — ensure every product has a unique SKU that customers can see. For batch numbers, use a custom field.
How to do it: Enable "Show SKU" in your theme settings, or add {{{product.sku}}} to your product.html template if using Stencil.
03
Create and link required legal pages
Storefront → Web Pages
EU law requires links to Privacy Policy, Terms & Conditions, and Returns Policy in your footer. In BigCommerce, go to Storefront → Web Pages to create these pages.
How to do it: After creating the pages, add them to your footer navigation under Storefront → Navigation. Check that the links are visible on every page, including product and checkout pages.
05
Add your EU Responsible Person details
Storefront → Footer content or Product descriptions
GPSR 2023/988 requires an EU Responsible Person to be identified for all products. If your business is outside the EU, you must appoint a legal representative. Display their name and EU address on your product pages or in your footer.
How to do it: If you are EU-based, your own company details fulfill this requirement. If you are outside the EU, you must appoint an EU Responsible Person — a company or individual inside the EU that accepts liability for product compliance on your behalf.
06
Fix EAA accessibility violations
Storefront → Themes → Theme Editor
The European Accessibility Act (EAA) requires your store to meet WCAG 2.1 AA standards. Common issues include images without alt text, buttons without labels, and missing keyboard navigation. Run a free EuroGPSR scan to find all issues.
How to do it: In BigCommerce Stencil themes, add alt attributes directly in your theme templates: {{product.main_image.alt}}. For accessibility-first themes, consider Cornerstone — BigCommerce's official theme — which has better baseline accessibility than many third-party themes.
Common violations
Issues EuroGPSR detects on BigCommerce stores
These are the most common GPSR and EAA issues found on BigCommerce stores. Each one is automatically detected in a free EuroGPSR scan.
Missing manufacturer info
Add manufacturer custom fields to each product
No product identifier
Use the SKU field — ensure it is visible in your theme
Missing legal page links
Create pages via Storefront → Web Pages and add to footer nav
No cookie consent tool
Install a GDPR consent app from the BigCommerce marketplace
EU Responsible Person missing
Add EU Responsible Person details to footer or product pages
Images missing alt text
Add alt text in the BigCommerce product image editor
No physical address
Add your business address to Storefront → Footer content
No contact information
Add contact link to navigation and email/phone to footer
Related guides
GPSR for Shopify
Step-by-step guide for Shopify merchants
GPSR for WooCommerce
Step-by-step guide for WooCommerce merchants
Full GPSR Compliance Guide
Complete requirements and checklist for EU stores
EAA Compliance Guide
European Accessibility Act — deadline June 2025
Non-EU Sellers Guide
EU Responsible Person requirements for non-EU merchants