GPSR Compliance in Romania
Romania's ecommerce market has grown over 25% annually in recent years, making it one of the EU's fastest-growing online markets. ANPC enforces GPSR and consumer protection with increasing rigor as the market matures. Romanian-language requirements and specific consumer protection rules under the Lei de Apărare a Consumatorilor apply to all sellers targeting Romanian consumers.
RON 100,000
Max fine per violation
Fastest growing
EU ecommerce ranking
10.5 million
Online shoppers
Dec 2024
GPSR in force since
Who enforces GPSR in Romania?
ANPC is the primary enforcement authority for both consumer protection and product safety. As Romania's ecommerce market has grown rapidly, ANPC has significantly increased its enforcement activities and publicly committed to increasing cross-border ecommerce inspections.
Primary consumer + product safety enforcement
ANPC
Autoritatea Națională pentru Protecția Consumatorilor is the primary authority for GPSR enforcement and consumer protection. ANPC has been increasing its ecommerce inspections, cooperates with IGPR for dangerous product cases, and can order product withdrawal and issue public warnings.
Police (counterfeit products)
IGPR
Inspectoratul General al Poliției Române handles counterfeit and dangerous product cases that rise to criminal level. IGPR cooperates with ANPC for enforcement operations involving consumer safety threats from counterfeit goods.
Data protection
ANSPDCP
Romania's data protection authority enforces GDPR including cookie consent, privacy notices, and data breach reporting. ANSPDCP investigates complaints and can impose standard EU GDPR fines for inadequate data protection practices.
Customs
Autoritatea Vamală
Romanian Customs enforces product compliance at the border. Goods lacking CE marking, missing required documentation, or failing product safety standards can be held. This applies to both commercial imports and direct-to-consumer shipments.
Romania's fast growth means accelerating enforcement activity
ANPC has significantly increased its ecommerce enforcement activities as Romania's online market has grown. The authority has publicly committed to increasing cross-border ecommerce inspections and has issued fines to foreign sellers. ANPC cooperates with IGPR for cases involving counterfeit or dangerous products. The rapid growth of Romanian ecommerce also means consumer expectations for compliance are rising quickly — Romanian consumers are increasingly aware of their rights.
Romania-specific compliance requirements
These requirements combine GPSR obligations with Romanian e-commerce law (OUG 130/2000), consumer protection legislation, and GDPR. All apply simultaneously to online stores targeting Romanian consumers.
Product information in Romanian
CRITICALAll product safety warnings, instructions, and consumer-facing content must be in Romanian (română). ANPC checks for this during ecommerce inspections.
Manufacturer or responsible person details
CRITICALName, address, and contact of manufacturer or EU responsible person on every product page. ANPC specifically checks for manufacturer information during product safety inspections.
Identificator de produs (product identifier)
CRITICALEach product must carry a model number, EAN, or article reference enabling traceability under GPSR.
Mențiuni legale (legal notice)
CRITICALUnder OUG 130/2000 (e-commerce ordinance), online stores must display company name, registered address, CUI/CIF (tax identification number), registration number (J-number from Trade Register), and contact. Must be accessible from every page.
Dreptul de retragere (right of withdrawal)
IMPORTANTRomanian consumers have a 14-day right of withdrawal under Ordonanța 34/2014. This must be stated in Romanian before checkout. Non-disclosure extends the withdrawal period to 12 months.
GDPR cookie consent (ANSPDCP)
IMPORTANTANSPDCP enforces GDPR. Cookie consent banners must offer genuine opt-out. Privacy policy in Romanian required, listing ANSPDCP as supervisory authority.
The EU Responsible Person for non-EU sellers
If your business is based outside the EU and you sell physical products to Romanian consumers, GPSR Article 4 requires you to have an EU-established responsible person. This person handles safety reporting, recall coordination, and communication with Romanian authorities on your behalf.
Importer
An EU-based company that purchases your products and resells them within the EU. The importer automatically becomes the responsible person and must have their details visible on product pages.
Authorised representative
A company or individual formally mandated via a written appointment to act as your EU responsible person. They handle regulatory communication with Romanian authorities on your behalf.
Fulfilment service provider
An EU-based warehouse or fulfilment centre that physically handles your products can serve as responsible person under GPSR. Practical for non-EU brands using EU logistics.
Check your compliance for the Romanian market
Run a free GPSR + EAA compliance scan. Get a severity-ranked report of what needs fixing — including Romanian language requirements and legal notice obligations.
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Enter any page URL from your store. Your homepage is a good starting point.
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Frequently asked questions
Who enforces GPSR in Romania?
ANPC (Autoritatea Națională pentru Protecția Consumatorilor) is the primary authority for both consumer protection and GPSR product safety enforcement. ANPC has been increasing its ecommerce inspections and cooperates with IGPR for counterfeit and dangerous product cases. ANSPDCP enforces GDPR. Autoritatea Vamală handles border enforcement.
Is Romanian language required for product safety information?
Yes. All product safety warnings, instructions, and consumer-facing information must be in Romanian. ANPC enforces this requirement and has issued fines to foreign sellers for missing Romanian-language product information.
What are the maximum GPSR fines in Romania?
Under Lei nr. 245/2004 and associated product safety legislation, fines can reach RON 100,000 (approximately €20,000). Additional fines apply for consumer protection violations under other laws. ANPC can also order product withdrawal from the market and issue public warnings naming specific non-compliant sellers.
What identifiers do I need to show on my Romanian ecommerce site?
Romanian e-commerce law requires the display of CUI/CIF (tax identification number), the J-number from the Trade Register (număr de înregistrare la Registrul Comerțului), and a registered address. Foreign businesses must show their equivalent home-country identifiers plus their EU VAT number if registered.
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