GPSR Compliance in Denmark

Product safety coordination

Sikkerhedsstyrelsen

The Danish Safety Technology Authority coordinates product safety policy and market surveillance under GPSR. Sikkerhedsstyrelsen liaises with EU-level Safety Gate (RAPEX) for cross-border product recall coordination and runs targeted market surveillance campaigns.

Consumer law enforcement, fines

KFST

The Konkurrence- og Forbrugerstyrelsen (Danish Competition and Consumer Authority) enforces consumer protection law including ecommerce requirements. KFST can impose fines up to DKK 500,000 and actively monitors cross-border ecommerce sites targeting Danish consumers.

GDPR / data protection

Datatilsynet

Denmark's data protection authority enforces GDPR, including cookie consent requirements and privacy notices. Datatilsynet investigates complaints and can impose fines under EU GDPR scales for inadequate data protection practices.

Customs / border control

Toldstyrelsen

Danish customs intercepts non-compliant products arriving from outside the EU. Goods lacking required documentation or failing product safety standards can be held at the border. This applies to direct-to-consumer shipments as well as commercial imports.

Importer

An EU-based company that purchases your products and resells them within the EU. The importer automatically becomes the responsible person and must have their details visible on product pages.

Authorised representative

A company or individual formally mandated via a written appointment to act as your EU responsible person. They handle regulatory communication with Danish authorities on your behalf.

Fulfilment service provider

An EU-based warehouse or fulfilment centre that physically handles your products can serve as responsible person under GPSR. Practical for non-EU brands using EU logistics.

Who enforces GPSR in Denmark?

GPSR in Denmark is primarily coordinated by Sikkerhedsstyrelsen (the Danish Safety Technology Authority) for product safety compliance. The Konkurrence- og Forbrugerstyrelsen (KFST) enforces consumer law including ecommerce requirements and can impose fines up to DKK 500,000. Toldstyrelsen handles customs enforcement at the border.

Is Danish required for product information?

Yes. Danish is the official language of Denmark and all consumer-facing product safety information, instructions, and warnings must be in Danish. This is enforced by KFST during cross-border ecommerce inspections. Swedish and Norwegian are not acceptable substitutes even though Scandinavians often understand each other's languages.

What are the maximum GPSR fines in Denmark?

Fines under Danish product safety law can reach DKK 500,000 (approximately €67,000) per violation. KFST has authority to impose fines for consumer protection violations and can order product withdrawals. Additional fines may apply under the Danish Marketing Practices Act (Markedsføringsloven).

What is the CVR number and do I need to display it?

The CVR number (Central Business Register number) is Denmark's company registration identifier. It is required on all business websites, legal notices, and order documents under Danish e-commerce law. Non-Danish businesses selling to Denmark must display their equivalent company registration number and VAT number in the same prominent way.