GPSR Compliance in Finland
Finland enforces EU product safety regulations through Tukes, which has authority to order product recalls and impose fines up to €100,000. Finland has two official languages — Finnish and Swedish — which creates a unique compliance consideration for consumer-facing content.
€100,000
Max fine per violation
Top 20
EU ecommerce ranking
3.8 million
Online shoppers
Dec 2024
GPSR in force since
Who enforces GPSR in Finland?
Tukes is the primary market surveillance authority and handles product safety enforcement. KKV enforces consumer protection law alongside Tukes. Both authorities cooperate with EU-level Safety Gate (RAPEX) for cross-border product safety coordination.
Product safety, market surveillance
Tukes
Turvallisuus- ja kemikaalivirasto (Finnish Safety and Chemicals Agency) is the primary authority for product safety enforcement. Tukes conducts market surveillance, can order product recalls, issue public safety warnings, and prohibit the sale of non-compliant products.
Consumer rights enforcement
KKV
Kilpailu- ja kuluttajavirasto (Finnish Competition and Consumer Authority) enforces consumer protection law. KKV handles ecommerce compliance, language-related consumer complaints, and withdrawal right enforcement.
Data protection
Tietosuojavaltuutetun toimisto
Finland's Data Protection Ombudsman enforces GDPR including cookie consent and privacy notices. Can impose GDPR fines up to €20M or 4% of annual turnover and investigates cross-border data protection complaints.
Customs
Tulli
Finnish Customs intercepts non-compliant products arriving from outside the EU. Goods lacking CE marking, missing required documentation, or failing product safety standards can be held at the border.
Finland has two official languages — both may be required
Finnish and Swedish are both official languages in Finland. While Finnish is the dominant language, sellers targeting all Finnish consumers should consider providing key product safety information in both Finnish and Swedish. For regions with a significant Swedish-speaking population (the Åland Islands, the southwest coast), Swedish-language content may be legally required. Tukes checks for adequate consumer information as part of market surveillance.
Finland-specific compliance requirements
These requirements combine GPSR obligations with Finnish e-commerce law, consumer protection rules, and the unique bilingual requirements of a country with two official languages.
Product information in Finnish
CRITICALAll product safety warnings, instructions, and consumer-facing information must be available in Finnish. Tukes enforces this as part of product safety compliance. Finnish is the primary language for the vast majority of consumers.
Manufacturer or responsible person details
CRITICALName, address, and electronic contact of manufacturer or EU responsible person must be visible on each product page. Tukes specifically looks for this during market surveillance operations.
Product traceability reference
CRITICALEach product must carry a model number, EAN, or article reference enabling traceability under GPSR Article 9.
Legal notice (Yhteystiedot / Tietoja meistä)
CRITICALOnline stores must display full company name, registered address, business ID (Y-tunnus), VAT number, and contact information under Finnish e-commerce regulations implementing the eCommerce Directive.
Swedish-language content consideration
IMPORTANTFor stores targeting all of Finland, providing key consumer information in Swedish is recommended. For the Åland Islands (fully Swedish-speaking), Swedish-language content is effectively mandatory. KKV can investigate language-related consumer complaints.
GDPR cookie consent (Tietosuojavaltuutettu)
IMPORTANTFinland's Data Protection Ombudsman enforces GDPR. Cookie banners must offer genuine opt-out. Privacy policy must reference the Tietosuojavaltuutetun toimisto as supervisory authority and describe all data processing activities.
The EU Responsible Person for non-EU sellers
If your business is based outside the EU — whether in the UK, US, or elsewhere — and you sell physical products to Finnish consumers, GPSR Article 4 requires you to have an EU-established responsible person. This person handles safety reporting, recall coordination, and communication with Finnish authorities on your behalf.
Importer
An EU-based company that purchases your products and resells them within the EU. The importer automatically becomes the responsible person and must have their details visible on product pages.
Authorised representative
A company or individual formally mandated via a written appointment to act as your EU responsible person. They handle regulatory communication with Finnish authorities on your behalf.
Fulfilment service provider
An EU-based warehouse or fulfilment centre that physically handles your products can serve as responsible person under GPSR. Practical for non-EU brands using EU logistics.
Check your compliance for the Finnish market
Run a free GPSR + EAA compliance scan. Get a severity-ranked report of what needs fixing — including Finnish language requirements and Y-tunnus display.
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Frequently asked questions
Who enforces GPSR in Finland?
Tukes (Turvallisuus- ja kemikaalivirasto — the Finnish Safety and Chemicals Agency) is the primary market surveillance authority for product safety in Finland. KKV (Kilpailu- ja kuluttajavirasto) enforces consumer protection law. The Tietosuojavaltuutetun toimisto enforces GDPR. Tulli handles customs enforcement at the border.
Do I need to provide product information in both Finnish and Swedish?
Finnish is mandatory for product safety information. Swedish is the second official language and is required for the Åland Islands, which are exclusively Swedish-speaking. For mainland Finland, Swedish content is strongly recommended but legally the requirement is Finnish. Tukes checks for adequate consumer information during market surveillance.
What are the maximum fines for product safety violations in Finland?
Fines under Finnish product safety law and the Consumer Protection Act can reach €100,000 per violation. Tukes can also order product recalls, issue public safety warnings, and prohibit the sale of non-compliant products. The Tietosuojavaltuutettu can impose GDPR fines under the standard EU scale (up to €20M or 4% of annual turnover).
What is the Y-tunnus and is it required for my website?
The Y-tunnus (Business ID) is Finland's company registration identifier, equivalent to a company number in other countries. It is required to be displayed on business websites under Finnish e-commerce law. Non-Finnish businesses selling to Finland must display their equivalent company registration number and EU VAT number in the same way.
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